Better Questions for the Client: The I-Corps Program

Organizational adoption rates of new technologies, processes, and initiatives could learn valuable lessons from The I-Corps™ Program, a program created by the NSF in 2011 to help move academic research it has funded to market.  Join me and my guest, Dr. Mathew Lynall, Director of the I-Corps Program at Purdue University, to learn how an entrepreneur's questioning process and commercialization success rate is improved by getting off the lab bench and out of the building and sitting down with customers to ask the better question.