Does Your Technology Solve Your Customer’s Problem?

What is your client or customer's biggest problem? How does that align with the problem your technology solves? What would drive your client or customer to purchase or consume your technology? What are the features and benefits that might be of no value to them? The I-Corps Program has an established track record for improving the commercialization of technologies by getting developers and entrepreneurs "off the lab bench and out of the building" to meet with and understand the needs of the target customers. This podcast explores the firsthand experience of an I-Corp participant and how the questions this program advocates radically changed the thinking regarding commercialization opportunities.