What’s WRONG With Being Data-Driven?

The plethora of journal articles points to the value of becoming data-driven. But an even greater number point to the fact that the majority of data projects are failing and that businesses are not realizing the hoped-for value. Why does this make perfect sense? What are the questions that data project leaders are failing to ask and answer? That's the topic we explore, with special guest and expert decision analyst, Rob Brown.